Step one – Know who you are targeting
As with any marketing campaign the first step in optimizing ANY web page is to know your target audience. Is your site B2B (business to business) or B2C (business to consumer). This is important because this not only affects the tone of your site, but also the keywords you chose.
Step two – Choosing the right keywords
You can start by using free tools like Yahoo!s keyword suggestion tool. It gives you a good place to start picking keywords. You can also go to Google’s Adwords site and perform the above steps. Start with a phrase or two which describe your site or product and use Google’s suggestion tool to help expand your list.
Step 3 – Write your pages
Now that you have your keywords its time to write, or re-write, your content to make them more appealing to the target audience and the search engines. The content of the page is very important aspect of search engine optimization process.
Step 4 – Optimize your Pages
First is to write the meta description tag for SEO. While many engines will index thousands of characters in your description, I recommend no more than a couple hundred characters for Search Engine Optimization.
Step 5 – Write a compelling title tag
I purposely left this as a separate step from meta tags because this is the most important part of search engine optimization program.
Tags: Search Engine Optimization, SEO