By far the most important factor in all web design projects. While you may have a great idea for a design, remember that a lot of it is subjective. Gather critical input from your client before starting anything! Here are some typical questions I like to ask all my clients.
- What does the company represent?
- What goods or services does the company offer?
- Does the company have an existing logo or branding identity?
- What is the overall goal for the website?
- List out some competitor sites and discuss what works for them.
- Any design style or color preferences?
With this preliminary information in hand, you will be able to conjure up some design magic and develop several preliminary layout sketches that is in line with your client’s expectations.
Most websites have very similar structures. Logos on the top left, menus horizontally or in a left column and content as the focal point of the web page. Although there are many different ways to organize the various elements, only a few arrangements are intuitive. Keeping the web page design anatomy simple and intuitive is a no-brainer.